2) California Milk Processor Board's 'Got Milk?' CampaignĪt one point or another, you've likely seen at least one 'Got Milk?' commercial or ad. for the willingness to try something new and brave.

Whether or not you agree that this campaign was a success, given how much time, resources, effort, and money were poured into it, you have to give it up for Ferrell and Co.

In an AdWeek article, Megan Wahtera, Paramount’s SVP of Interactive Marketing said, 'Our fans have been creating content and essentially marketing for us. What also makes this campaign unique is the amount of earned media the film was able to garner in addition to its co-marketing partnerships created. The campaign was integrated across multiple channels, fully taking advantage of all of the different places you may find an Anchorman 2 fan. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. With that in mind, you saw him show up in the places that his target audience would appear in the most: social, blogs, news sites, and ad spots. However, what Will Ferrell and the Anchorman 2 team did was extraordinary: They took a beloved character and put him with all his quirks into the real world.įirst, Ferrell and his team had a complete understanding of the persona they were targeting. You may see them advertised on billboards and TV and see the release date promoted on social media. Scroll down to “Power” and under “Health Information” you should be able to see your battery’s cycle count.When a big-budget movie comes out, there is typically a lot of promotion about it. If you’re wondering what sort of condition your battery is in, you can head to System Preferences > Battery > Battery and click on “Battery Health…” to see a simple overview.įor a more detailed look including charge cycle count, click on the Apple logo in the top-left corner of your screen followed by “About This Mac” then click on “System Report” on the “Overview” tab. RELATED: How to Force Your MacBook to Charge Fully Check Your MacBook Battery Health The authors note that if things do get out of whack “doing 4+ full cycles will recalibrate your battery and the capacity will go up again.” Note: The authors of AlDente recommend doing at least one complete charge cycle from 0 percent to 100 percent every two weeks to ensure that your battery remains correctly calibrated. You also have to disable Apple’s Optimized Charging feature for AlDente to work properly. You can always disable AlDente (or instruct it to top your battery up to 100 percent) if you know you’re going to need the additional juice. If you go this route your battery will remain healthier for longer, but you will be sacrificing some of its potential capacity.

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